Kanahi  

A ravishing tale of elegance. An engaging enigma. A sublime picture of magnum opus. This is how Anita Jindal’s designs lend eloquence to the beauty of a woman. Anita who belongs to a Marwari family started Kanahi as a hobby ten years ago and now it’s a full swing production unit, producing simply stunning outfits. The product range of Kanahi includes printed sarees, bridal lenghas, salwar kameez etc. The price range is from Rs 2000 to Rs 2-3 lakhs for the bridal lenghas.

Anita also makes suits but they are semi- formal and formal only because her main clientele is the Marwari crowd and not much of Punjabi crowd buys from her. The crowd which comes to her prefers sarees rather than suits. Anita and her team design trousseau as well and they make collections both for summer and winter. She retails through her outlet in Punjabi Bagh by the name of Kanahi.

According to Anita, "I have a team of people, and we develop the designs together. We use books, follow trends, we create and then we develop the design and work on it. We put up our stuff in exhibitions at places like Hyderabad, Mumbai and New Delhi. Most of my clients are from big industrial houses, high society and rich Marwari families and they come from as far as Faridabad, South Delhi and Noida. Clients also come from Chandigarh, Mumbai and Hyderabad and I am into readymade as also accept orders. My basic aim is to create something unique and different each time and in all my collections there is a lot of difference from the previous one. I also specialize in printing which is totally different from the prints you see in the market, as I am doing my own block, colour combinations and all. I also export my stuff. I also retail my stuff through stores in Delhi (Anjuman) and Hyderabad. Supplying is a totally different concept. I sell my stuff under my own label."

Anita uses varied types of material for her collections, from imported to Indian and even a mix of both. If someone has something in mind Anita can source the stuff and create the ensemble. She uses fabrics, which she picks up from different places and which are not commonly available in the market.  Her elegant drapes bring in a charm that is so enticing and full of romance. With pastels and earthy tones fine intricate work with striking embellishments and a stately style bring to life sheer magnificence to take one’s breath away.

Anita’s family has been very supportive of her work. "My husband encourages me a lot, and my family has always encouraged and appreciated my work. My children have taken to my venture very well. I work from home only as it’s convenient for the children and me as well. Evenings, I spend time with them. Future plans are to expand this setup and I am also going to start selling accessories with the sarees. The right accessories can enhance the whole outfit."

Simple yet sensuous, elaborate yet elegant her designs labeled Kanahi Fashions are an ode to feminity, revealing the enigma and mystery behind the magical moods of a woman of substance.

Address: Jindal House,  1/77, Punjabi Bagh, New Delhi -110 026    
Phone: 543 2404, 546 9619 Fax: 91-11- 543 7722

- Jyoti Narang