Frontier Bazar

Poets have immortalized it. Man has been smitten by it. Nature has inspired it. It's the saree - a beauty in six yards, and everything about the saree makes it the rich traditional garment that it is. The fall, the farm, the fabric. Centuries later, the saree still makes a fashion statement in the corridors of the elegant and the elite. And each of Frontier Bazar's sarees will remind you of the era when the women were queens.

The year was 1947; alongwith independence India received another gift. Frontier Cloth House at Phagwara, Punjab founded by late Shri Bansi Lal Batra, whose guiding spirit has inspired to forge ahead always keeping an eye on the latest trends coupled with quality. Their endeavor is to provide women with the classiest of traditional wear.

In the year 1974, Frontier expanded its wings and flew all the way to Vancouver in Canada to open Frontier Cloth House
Limited. And since the year 1982, they are exporting in the name of Guru Nanak Exports to United Kingdom, United States of America, Singapore, Mauritius, Canada and Europe and United Arab Emirates and is now a government recognized trading house.

Located in the heart of Karol Bagh market the showroom - Frontier Bazar, caters to the needs of people from all sections of society. The showroom has been designed keeping in mind the different requirements of people and to serve them with the best possible under one roof. The showroom was inaugurated by actress Twinkle Khanna.

Anil Batra CEO, "There are separate floors for each category, be it fabrics, sarees, ready-mades, lengha cholis, bridal wear and everything that excites a woman inside you." He further added, "Our motto is to reach the customer directly. As we are the manufacturers, we are very reasonable in our prices. With our experience in servicing the international clients, our objective is to sell a quality garment in the domestic market."

Another added feature of the showroom is a separate counselling room for the Brides-to-be, to help them select the best for their trousseau. The price range is between Rs 500 to Rs 55,000. The showroom has a pleasant ambience with two huge floors of colours, drapes and silhouettes. The store deals in high class and exclusive collection of hand embroidered Indian Ethnic ladies wear like Lengha-Cholis, Salwar Suits and sarees in all varieties of textiles.

SAREES

Synonymous with six yards of elegance in the most innovative designs and textures with a creative disposition as well as exquisite harmony of colours in soft flowing fabrics accentuate a woman's innate beauty and sensuality. The traditional sarees with rich designs are from Bengal, Gujarat, Rajasthan, Kanjivaram, Orissa, Pochampalli, Bangalore, Hyderabad, Tamil Nadu, Benares and UP.

FABRICS

Keeping up with the trends exclusively sourced and selected in all varieties to drape a woman. These include range like satin, silks, crepes, brocades/ jamavars, tusser, nets, bandhini/gharcholas, organza, tissues and velvets, captivating with its
versatile, quality and elegance.

READY TO WEAR COLLECTIONS

The emphasis here is on wearability and affordability. The celebrated stroke signature embroidery finds a perfect setting in the new ethnic couture collection. The look is clean and the emphasis is on motifs and quality of workmanship. Glittering swarovski will be all over.

Frontier Bazar also presented an exotic collection of wedding outfits for Bride and Groom 2000 fashion show, which was a big hit among the masses. The company is a regular award winner of Indian Silk Export Promotion council, First award winners of Handicraft Export Promotion Council for ethnic garments and various state awards for past many years. The company has a skilled workforce doing hand embroidery across the country.

Over the years the company has developed many infrastructures like factories in Gurgoan, separate production and inspection units and state of the art computerized office. In the ever-changing world of fashion it becomes imperative to be up to date with the current market.

The company has the services of talented designers and it stands in the front ranks of fashion industry. Celebrate the return of the bygone era, the days of frontier have returned and in what a beautiful manner!

Address: 5/71, W.E.A Padam Singh Road, Karol Bagh, New Delhi- 110005
Phone: 574 4796, 573 1139

- Jyoti Narang