Kemp Fort Toys Kemp

Big competition over child's play

Big is beautiful, and here's the proof. Spread over an area of 8,000 sq. feet, covering two floors, Toys Kemp is the largest toy store in Northern India. Housing toys for the 'little people' with a big imagination, the store is definitely a dream come true for the kids. The glee on their faces upon entering the store is impervious to this statement. A Bangalore based company, Kemp Fort Toys Kemp has opened this shop in Karol Bagh in a charter with Jacy Developers - a Delhi based company.

The range of toys in the store is vast. From life-size stuffed animal toys to Halloween makeup toolkits, Toys Kemp houses a whole range of toys to keep the little restless minds in safe playful territory while bringing out their imaginative creativity. The toys at this store have been amassed from the U.K., China, Spain and Germany.

There are toys for the age group of 0 to 16. The extensive range includes books, games, puzzles, shoes and CD- ROMs. There is also a section called 'Baby Section' that embodies items like prams and other knick- knacks for the 0-1-age range.

The Toys Kemp store is however, not yet complete in its construction. The management has immediate plans of expansion onto another floor. It will then cover an impressive area of 15,000 sq. feet. Kemp Fort Toys Kemp has plans for reaching out to the people of Delhi in a big way. At present they are considering the commencement of 5 stores in this city itself. Will the size of these stores measure up in any way to that of the current one? "Well, let's see. They should be as big as this store in Karol Bagh, if not bigger," said Krishna Kumar (Manager). Some of the possible sites for future Toys Kemp stores could be in South Delhi and Chandni Chowk.

At present, there are Toys Kemp stores in Nasik and Bhubhaneshwar. The head office is located at Bangalore. Their aim is to have a minimum of five stores in every city. Kumar's comments on the local toyshops: " They're doing small business and we're doing big business!" Size does matter after all! What do you say?

- Pritika Sethi