Located in Delhi's most posh shopping arcade, South Extension-I, Kaaya is a noble tribute to womanhood. At Kaaya every woman can be best assured that at least one creation awaits to cater to her personal tastes in dressing.

Kaaya provides in-house custom designs and custom tailoring facility. This makes Kaaya the true and most faithful companion of every woman, who believes in accentuating and complementing her inner persona.

This joint venture of Paayal Seth and Ashima Leena is a dream store for the contemporary woman. With its personalized services, it is an outlet where a woman enjoys spending time, choosing not only her outfits but also matching it with accessories. For a bride, Kaaya offers more than just clothes - it gives her complete package. Her bridal attire, jewellery to complement it, tips on make- up, and ideas on trousseau packing. In other words Kaaya knows how to take care of woman.

Paayal and Leena, the highly acclaimed designer duo and the brain behind Kaaya, epitomized a rare blend of creativity and entreprenurship. In a short span of seven years this duo has carved a distinct niche for themselves. Now they are set to fashion a precedent of joining hands with retailers and designers for the first time in India. Specializing in Bridal wear and Hand embroideries, their aim is to provide traditional garments for the contemporary, fashion, and conscious urban Indian women.

The duo has organised fashion shows and events overseas. The Festival of India in Bangkok, Singapore and Hong Kong are some. In Delhi they have a show to their credit every year. They have been hosting these fashion shows since 1994. Some of them are Enchante, Nostalgia, Allure of India, Romance of the Floral and the Kaaya show among many others. They also have the honour of being the official designer for Miss India-'99 Gul Panag.

They retail at their own store Kaaya. Paayal Seth is a name to reckon with in the Jewellery Design industry. Inspired by the Indian heritage, she has created exquisite gold and diamond studded jewellery. Each creation speaks of individuality and authencity. Paayal jewels is connected to three attributes - Quality, Perfection and Value for Money. Her designs are popular in India and the overseas, where she has held exhibitions in Chicago, London, New York and Paris. Along with Ashima Leena's ensembles she creates jewellery that is simple, pure and aesthetic to elevate the woman from being a mere icon to be admired.

Kaaya is much more than an exclusive woman's fashion store. Kaaya's team of fashion experts lends its expertise by customizing the outfits for the customers and advises them on all the aspects of woman's fashion.

It has 3 floors, in which the ground floor consists of accessories and gifts. From purses, handbags, costume and artificial jewellery to cosmetics, shoes and scarves. This floor also has a section behind which is the rare jewellery section by Paayal Seth. The first floor houses Indian attire - saris, lenghas, suits, salwar kameez, bangles and bindis.

The second floor has western dresses from Bisou Bisou, gowns, Trouser- coats and blazer basically western wear. This floor also houses the café where one can savour delicious light snacks like croissants, sandwiches, coffee and salads.

According to Anurag Verma, Manager of Kaaya, "This café was opened keeping in mind that when women shop, men tend to get bored. So we thought especially for our NRI clients. When they come here, they can relax here after a whole day of shopping with a quick bite. Some of the designers whose creations are displayed are Bobby- Manju Grover, Monisha Bajaj, Ritu Beri, Jattin Kocchar, Manav Gangwani, Puja Nayyar, Abhishek Gupta, Shaiyyane Malik from Pakistan, Poonam Bhagat, Aki Narula and Ashima- Leena Singh."

The store is an amalgamation of exclusive women's designer store and fashion institute. These characteristics of Kaaya transform it into a concept store, first of its kind in the Indian fashion industry.

Address: N-10 South Extension- I, New Delhi- 110 049
Phone: 462 1835, 462 0689
Fax: 91-11-464 8599

Jyoti Narang