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Comma
Home
In
a perfect confluence of truly international quality
lifestyle designer products combined with remarkable
affordability, Comma Home unveils the first authentic
lifestyle store in Delhi. The opulent store, located
at Ansal Plaza, offers a wide choice of furnishing
solutions to create a relaxed, aesthetic and inviting
environment for home and office.
On display are objects such as furniture, lighting,
picture frames, soft furnishings and other accessories.
These objects reflect innovative design functionality
and not only conform to but also surpass international
standards in quality. Every item from the tiniest design
on a picture frame to full-blown interior design services
for commercial needs have aesthetics and functionality
as their main pivots.
Comma Home has strong business plans to ensure an enduring
revenue stream. In addition to retailing lifestyle products,
it designs interiors for homes and corporates. Cutting
across the geographical barriers it plans to open similar
stores in Mumbai and London very soon.
The world is wild about fine design and high style isn't
highbrow.
Comma
Home has been promoted by scions of the Sarna family.
Sarna Exports spearheaded by dynamic A.L.
Sarna, has been into the exports of Indian handicrafts
for the past four decades. The objective of Comma Home
is to bring international quality lifestyle designer
products to Indian homes. At Comma Home, the Sarnas
have pooled together the talent of prominent
designers along with their in-house manufacturing capability
to put together an Avant garde lifestyle range.
Once you enter the store, you simply can't wait to
explore it further. The name 'Comma Home' itself arouses
interest in the mind of the shopper. Chances are, that
you will feel compelled to buy something not because
it looks beautiful but because it has been displayed
aesthetically. Exercise your imagination to decide if
it would gel with your home décor, don't let
the display take you for a ride.
According to Timmy Sarna, Managing director of Comma
Home, "I firmly believe when products are
competing at equal price and functionality, design is
only differential. I also believe that a good design
should be backed by flawless quality. All the products
in the store are reflective of attention to detail,
use of top-grade raw material and constant supervision
by a devoted team. What gives us an edge over others
is the price at which we offer globally comparable quality
products. Our in-house manufacturing capabilities further
give us control over what we produce in a time bound
manner and allows us to experiment with design and material."
The common theme flowing throughout the store is the
sleek design of all the products, be it napkin rings,
table mats, throwaway giant size cushions, photo frames
or lampshades. You won't find an Indian touch in
any of the products, which in a way explains that all
of them have been specially designed to cater to the
international market.o
Core
to the designing capabilities of Comma Home is Thomas
Abraham, a textile designer from NIFT, who
has worked in close conjunction with Timmy Sarna in
setting up Comma Home. Thomas believes in keeping with
the trends in modern living. And this is amply reflected
in his work representing Zen-like simplicity as opposed
to ornamental Baroque. The product range has been put
together with a view to combining design and comfort
with simplicity and minimalism. Mike Knowleo, a well-known
English Architect, who is very close to India and
its traditional crafts, has also made important design
contributions. Mike is working with Comma in promoting
its interior design business.
So check out this place if you plan to renovate your
house in an innovative way. Comma has worked out every
detail to create a complete picture because just one
visit to the showroom will convince customers of the
store's ability to fulfill their lifestyle and home
décor needs.
- Jyoti Narang
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