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Jet
Airways (India's No: 1 private airline) and its
Chairman Naresh Goyal, have been in the news
lately. The airline in its 9th year of exsistence, has
captured 42% of the domestic market share. It is the
only airline in India to be making profits. Jet Airways
profit for the year ending 31st March 2001 was Rs 12.5
crores compared to Indian Airlines loss of Rs. 177 crores.
Even though Jet Airways has only 33 aircraft (when compared
to Indian Airlines 57) it has more number of flights
per day (215 when compared to Indian Airlines 208).
The average age of a Jet Airways aircraft is only 2.8
years when compared to Indian Airlines 13 years!
Naresh Goyal, a B.Com graduate and a "travel
agent turned entrepreneur" from Patiala is
considered to be a tough man who gives lot of importance
to minute details. He believes in the fact that a satisfied
customer is the best defense against the threat of new
entrants.
Jet
Airways gives a lot of importance to service and more
so for the business class passengers. For Frequent Flyers,
they have a separate programme called Jet Privilege
for members who have the option of not only tele-checking
3 hours before the flight but also has many other attractive
services including the corporate business lounges which
are available at all major airports in India. It gives
the passengers time to relax, have some refreshments,
catch up with work and also surf the net through the
internet terminals provided at the lounges.
The flight attendants on the flight are all young (less
than half the age of the Indian Airlines air hostess).
They have been through rigorous training on personal
grooming and etiquette (smallest details of nail polish
and deodorants are regulated).
Last month, Jet Airways introduced an in-flight mail
order shopping catalogue which one can use to send a
gift to their near and dear ones.
Jet Airways in its 9th year of operation welcomed its
25 millionth passenger in the month of June 2001.
Today
Jet Airways flies 17,000 passengers everyday and makes
sure that all passengers on a long flight are pampered
with an ever-smiling crew, cold towels and three course
meals. Some of its regular flyers even get surprise
complimentary upgrades from economy to business class
once in a while.
Now that Indian Airlines is flying to some of the neighboring
countries and doing well in that sector, Jet Airways
has also applied for permission to fly to those countries
- such as Singapore, Dubai and Bangkok.
In fact Jet's spectacular success was ensured by Indian
Airlines itself and all those private airlines that
have come and then faded away, except for Sahara. Now
that Indian Airlines is awaiting a buyer and if it happens,
Jet Airways will face a worthy opponent!
Also if Jet Airways gets into the International arena,
they have to face stiff competition from the International
biggies like Singapore Airlines, Cathay Pacific, British
Airways, etc.
Source : Business Today & others.
www.jetairways.com
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